Summary
Sr. UX Content Designer/Strategist with extensive experience in leading enterprise-wide UX copy and content strategy initiatives that make complex digital experiences intuitive, trustworthy, and human-centered. Currently completing a Master's in AI Management and Policy to help teams navigate the evolving landscape of AI-driven content.
Professional Experience
Sr. UX Content Designer/Strategist – Optum
11/2021 – Present
Sr. UX Content Designer – CSAA Insurance
10/2021 – 11/2021
10/2014 – 10/2016
Sr. UX Writer (contract) – CSAA Insurance
9/2012 – 10/2014
Wells Fargo, Yahoo! Inc., Sun Microsystems
Education
Master's in AI Management and Policy (in progress), Purdue University
Master's in Technical Communication, Northeastern University
Bachelor's in Human Development, California State University, Hayward
Technical Skills
AI fluency • AI-powered tools • Mac and PC • Figma • Markdown syntax • Git • GitHub • HTML • WordPress • Google workspace • Microsoft Office Suite • Jira • Confluence • Rally • Agile • Microsoft Azure DevOps
Sr. UX Content Designer/Strategist with extensive experience in leading enterprise-wide UX copy and content strategy initiatives that make complex digital experiences intuitive, trustworthy, and human-centered. Currently completing a Master's in AI Management and Policy to help teams navigate the evolving landscape of AI-driven content.
Professional Experience
Sr. UX Content Designer/Strategist – Optum
11/2021 – Present
- Led content strategy and UI writing for a new enterprise-wide AI assistant, creating content NLP patterns to ensure responses use plain language, empathy, and align with the brand voice
- Write UI copy for customer-facing web and mobile apps
- Designed chatbot conversational flows and copy for multiple chatbots
- Edited and wrote responses for a pharmacy voicebot
Sr. UX Content Designer – CSAA Insurance
10/2021 – 11/2021
- Wrote and edited in-product copy, including UI text, tooltips, error messages, and emails, for customer-facing web and mobile applications
- Created the conversational flows and copy for the first consumer-facing chatbot
- Observed user research sessions and used insights to improve content
10/2014 – 10/2016
- Work closely with engineering, product, and support to develop technical how-to articles, UI text, and newsletter content for developers using the Pantheon platform
- Migrated docs from a CMS to an open-source GitHub repo and converted them to Markdown
- Created and maintained the technical content style guide
Sr. UX Writer (contract) – CSAA Insurance
9/2012 – 10/2014
- Wrote and edited in-product copy, including UI text, tooltips, error messages, and emails, for customer-facing web and mobile applications
- Created the digital editorial style guide
- Observed user research sessions and used insights to improve content
Wells Fargo, Yahoo! Inc., Sun Microsystems
Education
Master's in AI Management and Policy (in progress), Purdue University
Master's in Technical Communication, Northeastern University
Bachelor's in Human Development, California State University, Hayward
Technical Skills
AI fluency • AI-powered tools • Mac and PC • Figma • Markdown syntax • Git • GitHub • HTML • WordPress • Google workspace • Microsoft Office Suite • Jira • Confluence • Rally • Agile • Microsoft Azure DevOps