Natalie Jeremy
Sr. UX Content Writer/Strategist | AI-Powered Conversational Experiences
Summary
Senior UX Content Designer and AI Content Strategist with 10+ years of experience making complex digital products clear, accessible, and human-centered. I lead enterprise-wide content strategy initiatives and bring deep expertise in conversational design, including end-to-end dialogue architecture, NLU training data, and multi-turn flow design for chatbots, voice bots, and AI assistants. Known for building cross-functional partnerships with product, design, and engineering to deliver consistent, inclusive digital experiences at scale. Founder of Women for Ethical AI, a consultancy helping companies develop accessible, equitable content frameworks for AI-powered products.
Senior UX Content Designer and AI Content Strategist with 10+ years of experience making complex digital products clear, accessible, and human-centered. I lead enterprise-wide content strategy initiatives and bring deep expertise in conversational design, including end-to-end dialogue architecture, NLU training data, and multi-turn flow design for chatbots, voice bots, and AI assistants. Known for building cross-functional partnerships with product, design, and engineering to deliver consistent, inclusive digital experiences at scale. Founder of Women for Ethical AI, a consultancy helping companies develop accessible, equitable content frameworks for AI-powered products.
Professional Experience
Senior UX Content Designer | Ethical AI Content Strategist – Women for Ethical AI 12/2025 – present
Sr. UX Content Designer/Strategist – Optum 11/2021 – 11/2025
Senior UX Content Designer | Ethical AI Content Strategist – Women for Ethical AI 12/2025 – present
- Women for Ethical AI is a consultancy I founded to help teams build AI-powered products that work for everyone. I develop plain language standards and ethical content frameworks that ensure AI content is accessible, clear, and inclusive.
Sr. UX Content Designer/Strategist – Optum 11/2021 – 11/2025
- Partnered with design, product, and engineering teams to create UI copy, including labels, microcopy, tooltips, and error messages for multiple enterprise web and mobile apps
- Led content design and strategy for a new enterprise-wide AI assistant, defining content standards, NLU patterns, and plain language guidelines adopted across the organization
- Designed conversational flows and microcopy for multiple chatbots, establishing dialogue frameworks, tone guidelines, and error recovery patterns
- Championed plain language and accessibility standards (WCAG/ADA) across product lines, advocating for user-centered content at the systems level
- Designed end-to-end content experience for customer-facing web and mobile applications, including UI text, tooltips, error messages, and transactional emails
- Built the conversational flow architecture and copy for the company's first consumer-facing chatbot, creating the dialogue framework and tone of voice
- Translated user research findings into targeted content improvements, connecting observed user behavior directly to design and copy iterations
- Collaborated cross-functionally with engineering, product, and support to create developer-facing documentation, UI text, and newsletter content
- Led a full content migration from a legacy CMS to a GitHub-based open-source repo, converting all content to Markdown
- Established and maintained the technical content style guide, creating a reusable standard for content consistency across the
organization
- As the first UX Writer on the UX team, I wrote and edited in-product copy, including UI text, tooltips, error messages, and emails, for customer-facing web and mobile applications
- Created the digital editorial style guide
- Observed user research sessions and used insights to improve content
Education
M.S. in Technical Communication, Northeastern University
B.A. in Human Development, California State University, Hayward
M.S. in Technical Communication, Northeastern University
B.A. in Human Development, California State University, Hayward
Areas of Expertise
Content Design
UX writing • Content strategy • Content design systems • Microcopy • Plain language • Accessibility (WCAG / ADA) • Voice & tone development • Style guide creation
Process & Collaboration
Cross-functional collaboration • Human-centered design• Agile/scrum • Usability testing • User research synthesis
Tools & Platforms
Figma • FigJam • Miro • Jira • Confluence • Azure DevOps • GitHub • Markdown • Google Workspace • Microsoft Office
AI & Emerging Tech
AI assistant content design • LLM prompt design • Generative AI tools • Google prompting certification
Content Design
UX writing • Content strategy • Content design systems • Microcopy • Plain language • Accessibility (WCAG / ADA) • Voice & tone development • Style guide creation
Process & Collaboration
Cross-functional collaboration • Human-centered design• Agile/scrum • Usability testing • User research synthesis
Tools & Platforms
Figma • FigJam • Miro • Jira • Confluence • Azure DevOps • GitHub • Markdown • Google Workspace • Microsoft Office
AI & Emerging Tech
AI assistant content design • LLM prompt design • Generative AI tools • Google prompting certification
