Natalie Jeremy
Sr. Content/Conversation Designer
Summary
I'm a Senior UX Content Designer with 10+ years of experience leading enterprise-wide UX content strategy initiatives that make complex digital products clear, useful, and human-centered. Adept at collaborating cross-functionally with product, design, and engineering teams to deliver consistent, accessible digital experiences at scale. I also bring conversation design expertise, including end-to-end dialogue architecture, NLU training data, and multi-turn flow design for chatbots, voice bots, and AI assistants. Currently completing a Master's in AI Management and Policy at Purdue University.
I'm a Senior UX Content Designer with 10+ years of experience leading enterprise-wide UX content strategy initiatives that make complex digital products clear, useful, and human-centered. Adept at collaborating cross-functionally with product, design, and engineering teams to deliver consistent, accessible digital experiences at scale. I also bring conversation design expertise, including end-to-end dialogue architecture, NLU training data, and multi-turn flow design for chatbots, voice bots, and AI assistants. Currently completing a Master's in AI Management and Policy at Purdue University.
Professional Experience
Sr. UX Content Designer/Strategist – Optum
11/2021 – 11/2025
10/2021 – 11/2021
10/2014 – 10/2016
9/2012 – 10/2014
Wells Fargo, Yahoo! Inc., Sun Microsystems
Sr. UX Content Designer/Strategist – Optum
11/2021 – 11/2025
- Partnered with design, product, and engineering teams to create UI copy, including labels, microcopy, tooltips, and error messages for multiple enterprise web and mobile apps
- Led content design and strategy for a new enterprise-wide AI assistant, defining content standards, NLU patterns, and plain language guidelines adopted across the organization
- Designed conversational flows and microcopy for multiple chatbots, establishing dialogue frameworks, tone guidelines, and error recovery patterns
- Championed plain language and accessibility standards (WCAG/ADA) across product lines, advocating for user-centered content at the systems level
10/2021 – 11/2021
- Designed end-to-end content experience for customer-facing web and mobile applications, including UI text, tooltips, error messages, and transactional emails
- Built the conversational flow architecture and copy for the company's first consumer-facing chatbot, creating the dialogue framework and tone of voice
- Translated user research findings into targeted content improvements, connecting observed user behavior directly to design and copy iterations
10/2014 – 10/2016
- Collaborated cross-functionally with engineering, product, and support to create developer-facing documentation, UI text, and newsletter content
- Led a full content migration from a legacy CMS to a GitHub-based open-source repo, converting all content to Markdown
- Established and maintained the technical content style guide, creating a reusable standard for content consistency across the organization
9/2012 – 10/2014
- As the first UX Writer on the UX team, I wrote and edited in-product copy, including UI text, tooltips, error messages, and emails, for customer-facing web and mobile applications
- Created the digital editorial style guide
- Observed user research sessions and used insights to improve content
Wells Fargo, Yahoo! Inc., Sun Microsystems
Education
MS in AI Management and Policy (in progress), Purdue University
MS in Technical Communication, Northeastern University
BA in Human Development, California State University, Hayward
MS in AI Management and Policy (in progress), Purdue University
MS in Technical Communication, Northeastern University
BA in Human Development, California State University, Hayward
Areas of Expertise
Content Design
UX writing • Content strategy • Content design systems • Microcopy • Plain language • Accessibility (WCAG / ADA) • Voice & tone development • Style guide creation
Process & Collaboration
Cross-functional collaboration • Human-centered design• Agile/scrum • Usability testing • User research synthesis
Tools & Platforms
Figma • FigJam • Miro • Jira • Confluence • Azure DevOps • GitHub • Markdown • Google Workspace • Microsoft Office
AI & Emerging Tech
AI assistant content design • LLM prompt design • Generative AI tools • Google prompting certification
Content Design
UX writing • Content strategy • Content design systems • Microcopy • Plain language • Accessibility (WCAG / ADA) • Voice & tone development • Style guide creation
Process & Collaboration
Cross-functional collaboration • Human-centered design• Agile/scrum • Usability testing • User research synthesis
Tools & Platforms
Figma • FigJam • Miro • Jira • Confluence • Azure DevOps • GitHub • Markdown • Google Workspace • Microsoft Office
AI & Emerging Tech
AI assistant content design • LLM prompt design • Generative AI tools • Google prompting certification