"As a content designer on the same team, I had the pleasure of working with Natalie across several projects. She consistently leads with curiosity and compassion, and she brings a thoughtful presence to every project. As a writing pro, she’s focused and intentional, asking the right questions to understand context and shaping outcomes through insight and well-reasoned recommendations.
While we worked together, Natalie became our go-to resource for conversational design, giving us guidance on best practices for tone, flow and chat patterns. Her knowledge and approach made her a vital part of our team. I loved working with Natalie, she was a true partner and so fun to collaborate with! Any company would be lucky to have her on their team."
-- Kristin Nelson, Sr. UX Writer/Strategist at Optum
While we worked together, Natalie became our go-to resource for conversational design, giving us guidance on best practices for tone, flow and chat patterns. Her knowledge and approach made her a vital part of our team. I loved working with Natalie, she was a true partner and so fun to collaborate with! Any company would be lucky to have her on their team."
-- Kristin Nelson, Sr. UX Writer/Strategist at Optum
"I hired Natalie to build and manage our technical docs team, with a general goal of providing documentation that was well-written, current, and accurate, and the hope that someone could make that a reality. Natalie brought her experience and creativity to the role and built out a world class set of guides and tutorials that provided measurable improvements to adoption. Her leadership helped build an org-wide launch process that made our product more supportable from day one. She is fearless about learning and understanding technical products and drove a culture of learning within Customer Success. She was a vital member of our team."
--Scott Massey, Managing Director at Pantheon
--Scott Massey, Managing Director at Pantheon
"I had the pleasure of managing Natalie on my Content and Design team at Optum Health (UnitedHealth Group), where I served as Director of User Experience. Natalie was a key member of our content team and consistently demonstrated excellent writing and strategic content leadership.
Natalie is exceptionally reliable, thoughtful, and precise. She is sparing with her words in the best possible way—clear, intentional, and always on point. She brings both strategic perspective and practical execution to her work. One example of this was a comprehensive guide she proactively developed on applying content strategy principles to SMS and push notification marketing in the healthcare space. The guide combined high-level thinking with detailed, actionable recommendations and quickly became a valuable resource for multiple teams.
She also has a strong interest in AI-driven experiences and conversational design. Natalie thoughtfully contributed to chatbot and scripted digital interactions, helping ensure that automated experiences remained clear, human-centered, and aligned with both brand and legal considerations. Her curiosity about emerging AI capabilities, paired with her disciplined content approach, makes her particularly well positioned for the evolving landscape of intelligent digital experiences.
During her time on my team, Natalie supported a wide range of initiatives, including critical work on HealthSafe ID, our enterprise registration and authentication experience. User registration in healthcare is inherently complex and often friction-filled, yet Natalie crafted clear, empathetic copy that helped smooth the journey and guide users through multi-step flows so they could ultimately accomplish their goals—whether refilling a prescription, scheduling an appointment, or accessing care.
Natalie successfully balanced multiple concurrent projects and partnered seamlessly across product, engineering, legal, design, marketing, and fellow content strategists. She also contributed to broader cross-experience initiatives that supported cohesive navigation across our digital healthcare ecosystem. She was an engaged participant in discussions, a trusted collaborator, and a steady presence on the team.
Beyond her technical strengths, Natalie is simply someone you want on your team—professional, collaborative, and a genuinely positive influence. Any organization would be fortunate to have her as a content strategist and copy leader."
--Eve D'Onofrio, Ph.D.; Content Strategy & UX Leader at Optum
Natalie is exceptionally reliable, thoughtful, and precise. She is sparing with her words in the best possible way—clear, intentional, and always on point. She brings both strategic perspective and practical execution to her work. One example of this was a comprehensive guide she proactively developed on applying content strategy principles to SMS and push notification marketing in the healthcare space. The guide combined high-level thinking with detailed, actionable recommendations and quickly became a valuable resource for multiple teams.
She also has a strong interest in AI-driven experiences and conversational design. Natalie thoughtfully contributed to chatbot and scripted digital interactions, helping ensure that automated experiences remained clear, human-centered, and aligned with both brand and legal considerations. Her curiosity about emerging AI capabilities, paired with her disciplined content approach, makes her particularly well positioned for the evolving landscape of intelligent digital experiences.
During her time on my team, Natalie supported a wide range of initiatives, including critical work on HealthSafe ID, our enterprise registration and authentication experience. User registration in healthcare is inherently complex and often friction-filled, yet Natalie crafted clear, empathetic copy that helped smooth the journey and guide users through multi-step flows so they could ultimately accomplish their goals—whether refilling a prescription, scheduling an appointment, or accessing care.
Natalie successfully balanced multiple concurrent projects and partnered seamlessly across product, engineering, legal, design, marketing, and fellow content strategists. She also contributed to broader cross-experience initiatives that supported cohesive navigation across our digital healthcare ecosystem. She was an engaged participant in discussions, a trusted collaborator, and a steady presence on the team.
Beyond her technical strengths, Natalie is simply someone you want on your team—professional, collaborative, and a genuinely positive influence. Any organization would be fortunate to have her as a content strategist and copy leader."
--Eve D'Onofrio, Ph.D.; Content Strategy & UX Leader at Optum
"I worked closely with Natalie for two years while on the Global Capabilities design team at Optum. During this time, we partnered on several products, including Global Chat, the redesign of one of our key messaging experiences, and various other projects that required a strong content strategist.
Natalie has a true gift for crafting elegant, clear and thoughtful content solutions. She was a great partner to collaborate with on projects and was always willing to adapt to changing priorities and goals within our organization. She also contributed to our team’s ongoing learning by leading knowledge sharing sessions on content strategy. Natalie would be a fantastic addition to any team and comes highly recommended!"
--Josie Reilly, Sr. UX/UI Designer at UnitedHealthcare
Natalie has a true gift for crafting elegant, clear and thoughtful content solutions. She was a great partner to collaborate with on projects and was always willing to adapt to changing priorities and goals within our organization. She also contributed to our team’s ongoing learning by leading knowledge sharing sessions on content strategy. Natalie would be a fantastic addition to any team and comes highly recommended!"
--Josie Reilly, Sr. UX/UI Designer at UnitedHealthcare
“Natalie is by far the best writer I have ever worked with. She tackled any and all projects with professionalism, skill, and adaptability. She is able to quickly grasp concepts and see the big picture with ease. She has an amazing ability to take complex ideas and create content that makes perfect sense to the user. She is extremely skilled at all types of software content and I can't recommend her highly enough!”
--Emily Ricketts, Business Analyst at Wells Fargo
--Emily Ricketts, Business Analyst at Wells Fargo
"Working with Natalie was truly a privilege. She brought clarity, empathy, and precision to every aspect of our enterprise product work, and her ability to bridge UX design with content strategy made a meaningful impact on our team and users. Natalie’s active involvement in design, research, business meetings, and user testing kept her closely attuned to feedback, allowing her to shape clear, purposeful messaging that consistently elevated our user experience. Alongside her meticulous approach and impressive speed, Natalie’s genuine collaboration and kindness made her not just a great colleague but a true partner. She is an invaluable content specialist, and any team would be fortunate to have her."
--Vanessa Cottle, UX Professional at Optum
--Vanessa Cottle, UX Professional at Optum
“Natalie is an exceptionally talented digital content strategist, and the best I’ve had the pleasure of working with. Her ability to distill content to its most concise form while maintaining clarity and actionability is remarkable. Natalie has a keen ability to come into a project at any stage, pick up on the nuances and deliver quality copy every time at a very fast rate. She is happy to learn any of the tools we work with (Axure, Invision, Creative Cloud, CQ5, Userzoom, Sketch) and acquire the skills needed to navigate them to insert content. Natalie is an absolute pleasure to work with and would be a strategic addition to any organization in need of her talent."
--Tamara Janson, Senior UX Designer at AAA Insurance
--Tamara Janson, Senior UX Designer at AAA Insurance
"Natalie is very keen and intuitive on how and what to say when we speak to our AAA audience on the web platform. She's also very proactive in her approach and always asks the right questions to deliver the best experiences for our customers. Her quality of work exceeds everyone's expectations and the time she delivers it with very minimal directions is phenomenal. Our team is very lucky to have Natalie build out consistency and raise awareness on how important it is to effectively communicate to our AAA audience, in all touch points of their experiences with AAA products!"
--Eunah Lee, Senior Visual Designer at AAA Insurance
--Eunah Lee, Senior Visual Designer at AAA Insurance
“I worked with Natalie on couple of projects at AAA insurance. Natalie's ability to maintain high-quality work while meeting tight deadlines and juggling multiple projects simultaneously has always impressed me. She is a great collaborator and writes content that meets business requirements and improves the overall user experience of the product. She always ensures that the copy is consistent in terms of style, quality and tone of voice across all different products. Natalie would be an asset for any team. I highly recommend her.”
--Gauri Malhotra, Senior UX Designer at AAA Insurance
--Gauri Malhotra, Senior UX Designer at AAA Insurance
"Over the years we've worked together at AAA, I've had the opportunity to work with Natalie on several enterprise-level web portal projects. Natalie is an expert at taking requirements and providing timely and accurate copy edits. As an Analyst, I was pleasantly surprised by her innate ability to take complete ownership of the work at hand and drive the tasks to completion even though the work was technical in nature. Her skills with the English language, from a writing standpoint, are second to none. She has a real passion for writing and editing. I can, wholeheartedly, recommend Natalie’s work."
--Aman Singh, Business Analyst at AAA Insurance
--Aman Singh, Business Analyst at AAA Insurance